MY MINDSET
Craft Through Curiosity
Insights and positioning, keyframes and colour grades, it doesn’t matter what the skill is, it all stems from an unwavering “I can figure this out” mentality driven by endless curiosity. We live in the grey, a fog of uncertainty, and it’s my job to cut through that fog — to be a torch that can light the way.
HOW CAN I HELP?
If you’d like to know how to maximize your impact on digital platforms, drop me a line.
Experience
WHERE I’VE WORKED
“In our work together, Jeff skillfully crafted dozens of social content strategies, worked closely with creative and production teams to execute creative content ideas online, and expertly led several webinars to teach our clients about digital communications craft and strategy. Jeff is easily the most confident presenter I’ve ever had the pleasure of working with, and his ability to teach complex principles to others rivals those who have been in this industry for a lot longer. ”
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About Me
MY NAME’S JEFF
I’ve been in the industry 8 years working in agencies, freelance, and on contract covering every base when it comes to to digital content. I’m at my best in a hybrid role that emphasizes strategy/planning and production, allowing me to have a hand in every step of the digital content pipeline.
From shooting brand content to music videos, production for digital and TV spots, brand strategy and strategic planning, paid campaign execution, and hosting webinars — I’ve had the good fortune of getting hands on experience in many facets of this industry, all culminating in a deeper understanding of what resonates with audiences online.