The goal with “jeffGLOCKS” is to combine two of my great loves: strategy, and video games (sorry Valerie). Streaming and E-Sports have become too big to ignore, and while there is an overwhelming amount of information out there for content creators, little is specifically tailored to fit the needs of streamers. What content is out there for them, often focuses on tactical and executional tips: “here’s how to make your video look more professional”, “this overlay will make your stream look better”. There isn’t much out there for independent streamers who are ready to take it seriously and treat it like a business.

I’m working on content and resources that provide insight to brand building, strategic thinking, and give streamers access to information that is readily available in the ad world, yet out of reach for most of them.